(13)

2020

Moving Backlinko to Headless WordPress and Next.js

Backlinko

Performance

+64%

Faster Loading

3X

Services

Frontend & Backend

Stack

Next.jsHeadless WordPressNetlify

Moving Backlinko to Headless WordPress and Next.js

Introduction

Backlinko is the place for next-level SEO training and link-building strategies.

Multiple tablet screens display a clean, modern interface for a keyword research tool called Backlinko Resource Hubs, featuring editor's picks and search functionality.
Two iPhone screens display a digital marketing platform's interface, showing SEO resources and trusted brand logos including Disney, Forbes, Amazon, and IBM.
An illustrated figure in blue attire writes on a large document against an orange background, surrounded by content marketing design elements and text.

Challenges & Solutions

They reached us with the idea of creating a Next.js frontend for their website.

Backlinko's WordPress setup wasn't ideal for their future. Slow load times due to heavy content and legacy code hurt user experience and SEO.

To prioritize speed and growth, we implemented a Composable architecture with Next.js and Headless WordPress.

This resulted in faster website, simplified caching, no downtime, effortless scaling and edge-powered delivery.

Outcomes

The Backlinko website is now 3x faster, delivering exceptional speed and an improved user experience while boosting scalability and SEO.

FCP
0s
LCP
0s
A mobile app screen displays "SEO Basics" with an illustration showing a figure examining yellow text blocks through a large blue magnifying glass against a turquoise background.
A website landing page displays logos of major companies like Disney, Forbes, Amazon and IBM above content about Backlinko's SEO and traffic-building strategies.

Testimonial

Backlinko

We struggled with Backlinko's loading speed for years. Due to large, high-res images and illustrations, our page sizes were enormous. And despite optimizing our WordPress theme as much as possible, our load times were still slow.

That's when we decided to work with Bejamas to help move us over to Next.js. The move made a tremendous difference in our load times and Core Web Vitals scores.

Brian Dean

SEO Expert, Founder of Backlinko.com

Three tablet screens display a modern website layout featuring SEO and marketing content, with prominent media outlet logos like Inc., Forbes, and Business Insider at the bottom.

Unlocking Performance and Scalability

Ready to supercharge your website’s performance and scalability? Let’s transform your digital experience with a faster, more efficient solution like we did for Backlinko.

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