Introduction
HanseYachts AG is one of the world’s largest sailing yacht builder. They own seven different brands, and each one has its own website.
Challenges & Solutions
Their websites were outdated and lacked a user-friendly design. Navigation was confusing, and key features were hidden.
Each of the seven brands of yachts owned by HanseYachts has its own distinct characteristics and is directed toward different target groups.
We implemented distinct designs for each brand, maintaining overall cohesiveness across all, including the commercial site.
Maintaining separate website designs for each HanseYachts brand was expensive and created an inconsistent user experience.
We built a single design system with reusable components to reduce maintenance costs and ensure smooth user experience.
HanseYachts needed a CMS that was more user-friendly, alongside a refresh of their websites architecture.
Bejamas leveraged Next.js and Storyblok to create a modern and easily maintainable architecture that ensures future-proofing.
Running several brand sites?
HanseYachts runs seven yacht brands on one system: cheaper to operate, consistent everywhere. Let’s talk about consolidating yours.
