(16)

2024

Building 7 brands for HanseYachts

HanseYachts

Services

Branding, Discovery Workshop, UX/UI Design, Modern Frontend Development, Headless CMS Implementation & Migration

Stack

Next.jsStoryblokVercel

Building 7 brands for HanseYachts

Introduction

HanseYachts AG is one of the world’s largest sailing yacht builder. They own seven different brands, and each one has its own website.

A comprehensive brand style guide and website design mockup for a yacht or boating company, featuring color palettes, typography, interface elements, and product photography.

Challenges & Solutions

Their websites were outdated and lacked a user-friendly design. Navigation was confusing, and key features were hidden.

Each of the seven brands of yachts owned by HanseYachts has its own distinct characteristics and is directed toward different target groups.

We implemented distinct designs for each brand, maintaining overall cohesiveness across all, including the commercial site.

Three smartphone screens display a modern app interface featuring a dealer locator with a timeline, map view, and country selection menu.

Sailing Toward a Unified Digital Experience

Streamline your brand's digital presence like HanseYachts. Let's build a cohesive, cost-effective, and user-friendly solution tailored to your needs.

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