(15)

2020

Decoupling Newfront's website for marketing efficiency

Newfront

Services

Frontend & Backend

Stack

Next.jsPrismicVercel

Decoupling Newfront's website for marketing efficiency

Introduction

Newfront is an insurance leader providing risk control, risk analytics, and benchmarking claims advocacy.

A collection of digital devices displaying a modern business website or app interface with statistics, text content, and various screens showing "$2.88B" and "150+" metrics.
A website interface displays four industry categories - agriculture, automotive, aviation, and construction - with representative images including a tractor in fields, car undercarriage, small aircraft over forests, and construction cranes at sunset.
A business metric display shows $2.88B in annual premiums placed alongside a statistic indicating approximately 20% representation.

Challenges & Solutions

Their initial monolithic Next.js app, combined public website and internal apps, leading to slow builds and a confusing user experience.

Comment

I wanted to work with a team that had the same values of craftsmanship and quality. We also wanted a team that would build the site using Next.js to have fewer technologies in use at the company. - Anthony Short Engineering Manager at Newfront Insurance

Newfront's marketing team struggled with a chaotic publishing workflow. Even minor updates required endless back-and-forth with developers.

We implementing a user-friendly system that allowed them to publish content directly, saving valuable time and frustration.

A smartphone screen displays text about "Using AI to improve the client experience" overlaid on an image showing someone with curly hair wearing a white collared shirt.
A modern website interface displays news articles and blog posts under "Latest from Newfront" with a dark-themed footer inviting visitors to "Explore the new frontier."
A modern insurance company website displayed on tablet devices showcases a dark interface with the tagline "De-risking human progress" and financial metrics.

Testimonial

Newfront

Since 2019, Bejamas has been an essential partner for Newfront, customizing their services to accommodate our fast expansion through a flexible architecture with Next.js, Contentful, and Vercel at its core.

Their dedication to high standards and a proactive attitude has significantly enhanced our web presence, proving that our continued partnership is vital to our success. The smooth implementation of a modern web tech stack helps us grow even faster!

Gordon Wintrob

CTO & Co-founder at Newfront

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