Danone’s Alpro Path to Cutting-Edge Composable Web

Introduction

Alpro by Danone, a pioneer in plant-based food and dairy alternatives for over four decades.

A while back, they challenged the norm for enterprises and replaced monolithic architecture with a modern tech stack. But they didn't stop there.

Testimonial

Our recent codebase audit led by Bejamas was a game-changer for our digital platform. Their meticulous review of our stack, which includes Gatsby, Netlify, and Contentful, unveiled areas of improvement we hadn't considered.

Their recommendations not only enhanced our code quality but also streamlined our deployment process. A must-have for any serious digital team!

Ralph Urmel

Senior Digital Experience Manager at Alpro

Challenges & Solutions

In 2023, they partnered with Bejamas to revamp their website design to match new packaging, highlighting their products' main ingredients and flavors accompanied with custom fonts and textures.

We made this way the brand feel more modern, appealing, and consistent across all marketing channels.

The previous website also had many problems with performance, content editing, and user experience.

We raised the bar even higher, migrating their tech stack from outdated and underdeveloped Gatsby to the future-proof Next.js.

Outcomes

Website Performance

Transitioning to Next.js reduced page load times and improved caching, making the site responsive and lightning-fast.

User Experience

Faster load times and improved visuals kept users exploring longer. Also, a seamless experience meant fewer users left before exploring the site.

Accessibility

Boosted Lighthouse accessibility scores through better contrast ratios and keyboard navigation. Clear, readable designs made the site more inclusive for all users.

SEO Impact

Enhanced Core Web Vitals increased organic traffic and search rankings. Faster interactivity provided a smoother user journey and improved search performance.

Active Audience Growth

A performant, user-friendly site attracted and retained more visitors.

Testimonial

We would recommend Bejamas as a digital partner. Where we initially thought we would use them only as a development agency, we soon discovered that they are capable of much more. So, they've become a more strategic partner as well.

Alexandra Maesen

Global Head of Digital & Media at Alpro