Danone's Alpro: AEM to Contentful, a site marketers run themselves

Introduction

Alpro by Danone, a pioneer in plant-based food and dairy alternatives for over four decades.

Years before most large organisations considered it, Alpro replaced its monolithic Adobe Experience Manager setup with a modern headless stack built on Contentful, and kept improving it from there.

Testimonial

Our recent codebase audit led by Bejamas was a game-changer for our digital platform. Their meticulous review of our stack, which includes Gatsby, Netlify, and Contentful, unveiled areas of improvement we hadn't considered. Their recommendations not only enhanced our code quality but also streamlined our deployment process. A must-have for any serious digital team!

Challenges & Solutions

In 2023, they partnered with Bejamas to revamp their website design to match new packaging, highlighting their products' main ingredients and flavors accompanied with custom fonts and textures.

We made this way the brand feel more modern, appealing, and consistent across all marketing channels.

The previous website also had many problems with performance, content editing, and user experience.

We migrated the site from Gatsby, which the project had outgrown, to Next.js.

Outcomes

Website Performance

Transitioning to Next.js reduced page load times and improved caching, making the site responsive and lightning-fast.

Faster Page Loading

+127%

Improved LCP

+63.4%

User Experience

Faster load times and improved visuals kept users exploring longer, and fewer left before the first page finished loading.

User Engagement

+20%

Bounce Rate

-6%

Accessibility

Boosted Lighthouse accessibility scores through better contrast ratios and keyboard navigation. Clear, readable designs made the site more inclusive for all users.

Accessibility Score

94

Improvement in Accessibility

+10.6%

SEO Impact

Enhanced Core Web Vitals increased organic traffic and search rankings. Faster interactivity provided a smoother user journey and improved search performance.

SEO Metrics

+17.6%

Total Blocking Time (40ms)

-95.7%

Active Audience Growth

A performant, user-friendly site attracted and retained more visitors.

Active Users

+14%

Testimonial

We would recommend Bejamas as a digital partner. Where we initially thought we would use them only as a development agency, we soon discovered that they are capable of much more. So, they've become a more strategic partner as well.