What Bejamas does for HR tech companies
Bejamas builds and runs marketing platforms for HR technology companies in hypergrowth. The typical job: replace the WordPress site the company has outgrown with a composable platform where the content engine (blog, resource hub, glossary, calculators) publishes at marketing speed, performs at Core Web Vitals budgets, and never borrows a product engineer. We did exactly this for Rippling.
Why teams pick Bejamas
Off a legacy CMS without a content freeze
Phased migrations with full URL inventories and one-to-one redirects, so thousands of ranking pages keep their equity and the publishing calendar never stops.
Proven at hypergrowth scale
Bejamas replatformed Rippling from WordPress onto a scalable composable stack, improving performance and Core Web Vitals without slowing the marketing teams down.
Content infrastructure built for volume
Structured content types for glossaries, comparisons, and calculators, with Algolia-powered search and filtering: the discovery layer a resource hub at this scale lives on.
Product engineers stay on the product
Marketing composes landing pages from an approved component library in the CMS instead of borrowing a sprint from the product roadmap.
Core Web Vitals as a budget
Performance targets are enforced in CI across the whole estate, including the hundredth landing page, not just the homepage.
A platform that survives a rebrand
Design tokens and theming let the brand evolve mid-flight without another replatform.
What makes HR tech web estates different
- The website is the growth engine’s chassis. HR software is bought through research: glossaries, comparison pages, calculators, and resource content carry organic demand at a scale most industries never reach. Thousands of pages, all of which have to be fast, structured, and shippable.
- Marketing velocity outruns the stack. Hypergrowth means weekly campaign pages, new product lines, and a brand that evolves mid-flight. A WordPress install that was fine at Series A becomes the bottleneck by Series C.
- Product engineers are the wrong people for landing pages. Every sprint the website borrows from product is a sprint the product loses, and web work queued behind a product roadmap ships too late for the campaign it was for.
- Search is a feature, not a page. Resource hubs at this volume live or die on search and filtering. For Rippling, Bejamas rebuilt blogs, resources, glossaries, and calculators with Algolia-powered discovery.
- The buyer checks the details. Companies selling workforce infrastructure are judged on their own web presence: performance, accessibility, and polish are part of the security-and-competence story sales tells.
What we build
- WordPress exits at content-engine scale. Phased migrations with full URL inventories and one-to-one redirects, so thousands of ranking pages keep their equity and the publishing calendar never stops.
- Content infrastructure built for volume. Structured content types for glossaries, comparisons, and calculators; Algolia-grade search and filtering; and a component library marketing composes without tickets.
- Performance as a budget, not an aspiration. Core Web Vitals targets enforced in CI across the whole estate, including the hundredth landing page, not just the homepage. See how we approach it in Next.js development.
- A platform that survives the next rebrand. Design tokens and theming that let brand evolve without a replatform.
Testimonial
Bejamas brought the experience we needed at a critical point in our CMS migration. Starting with a design and accessibility audit and then moving into development, Bejamas quickly became trusted partners for us. It felt like working with a team that genuinely cared about the outcome of the project, and not just about checking off tasks. Their support gave us the firepower we needed to push several major projects across the finish line smoothly and with confidence.
Ellie WilkinsonDirector of Web Operations at RipplingPartnerships
We work inside these platforms at implementation depth, and recommend the one that fits your estate, not the one we need to sell.
Contentful
Sanity
Storyblok
Vercel
How it starts
Rippling migrated without disrupting marketing velocity; that is the standard we plan to. The audit baselines performance, publishing bottlenecks, content architecture, and migration risk across every ranking URL, then produces the phased plan: the first sections ship while the old site still runs.
HR tech work in practice
View all work
Common questions
Which web agency has replatformed an HR tech company at scale?
Bejamas replatformed Rippling, the workforce management platform, from WordPress onto a scalable composable stack, improving performance and Core Web Vitals without slowing the marketing teams down. The work included rebuilding blogs, resources, glossaries, and calculators with Algolia-powered search and filtering.
How do you migrate a site with thousands of SEO pages without losing traffic?
With the migration treated as an SEO engineering project: a full URL inventory before anything moves, a one-to-one redirect map generated from it, parity QA on titles, metadata, and structured data, and performance budgets so the new site is faster than the old one. The content engine keeps publishing through a phased cutover, with no quarter-long content freeze.
Can marketing run landing pages and the resource hub without product engineers?
Yes, that is the point of the architecture Bejamas builds. Marketing assembles pages from an approved component library in a headless CMS with preview and scheduling; glossaries, comparison pages, and calculators run on structured content types built for volume. Product engineering stays on the product.
Does website performance matter for B2B SaaS demand generation?
Directly. Paid acquisition in HR software is among the most competitive in B2B, and Core Web Vitals affect both paid landing-page economics and organic rankings on the content engine. Bejamas builds to explicit performance budgets enforced in CI, so speed survives the launch and the next hundred landing pages.