Introduction
VFX Financial is a foreign exchange specialist providing FX risk management, international payments, and private FX services across 20+ countries.
They needed a modern website to better reflect their positioning, simplify complex offerings, and strengthen their digital presence.
Challenges & Solutions
We redesigned and rebuilt their website from scratch, simplifying complex content, improving performance and SEO, and enabling their team to manage content with ease.
Their offerings were difficult to understand, making it hard for users to quickly grasp value.
We restructured the content and UX, breaking down complex topics into clear, digestible sections that improve usability and engagement.
The previous website felt outdated and didn’t reflect their positioning in the market.
We created a modern, professional design system backed by strong visual direction, custom-generated assets, and consistent branding across all touchpoints.
They lacked consistency and flexibility when expanding or updating the website.
We implemented a component-based system using shadcn/ui and Tailwind, ensuring reusable components and a scalable foundation for future growth.
The old site struggled with performance and lacked a solid SEO structure.
Using Next.js and Vercel, we delivered fast load times and optimized Core Web Vitals, alongside a clean, SEO-friendly architecture.
Their team needed more control without relying on developers.
We integrated Storyblok, giving editors visual editing capabilities and a flexible system to manage and scale content independently.
Outcomes
The new website delivers a fast, modern experience with strong Core Web Vitals. It improved usability, strengthened their brand, and supports ongoing growth.
Need a website that actually performs?
We help teams turn complex products into fast, scalable, and easy-to-manage websites. Let’s talk.
