Introduction
The MCP Hackathon is Descope’s global event for AI developers, combining a multi-week online challenge with in-person events in San Francisco and Tel Aviv.
After years of working together on Descope’s core website and redesign, they came to us as a trusted partner to move fast and deliver the hackathon experience under tight timelines.
Testimonial
Having worked with the Bejamas team for so long, we appreciated how they lent urgency to this project without compromising on our brand identity. They created an offshoot of our parent brand for the MCP hackathon website and assets, which reduced work and review cycles while also making it 'look like Descope'.
Abhi IyerSenior Director of Marketing at Descope
Challenges & Solutions
Descope needed a dedicated hackathon landing page and visual system delivered within weeks, aligned with their brand and usable for future editions.
Promotion was scheduled to start early, and the event dates were locked. Design, web, and marketing assets had to move in parallel without slowing each other down.
We moved straight into production, defining the visual direction upfront. This allowed the landing page, social graphics, and event materials to be developed simultaneously and delivered on time.
The hackathon required its own identity but could not drift from Descope’s established look and tone. There was no pre-existing framework for this type of event.
We created a compact style kit: logo lockup, color accents, typography rules, hero treatments, and ready-to-use templates. It was specific enough to stand on its own, yet clearly part of the Descope brand.
The page needed to go live fast, but also serve as a repeatable structure for future hackathons without increasing CMS complexity.
We designed and built a focused, single-page experience connected to Contentful within Descope’s existing architecture. Their marketing team can now duplicate and update it without additional development work.
Outcomes
Landing page launched ahead of promotion. Event visual system applied across digital and physical touchpoints. Reusable CMS structure prepared for future hackathons.
Build fast without starting from scratch
We help teams move quickly on high-visibility projects by building systems that fit their brand, workflows, and future plans, not just one-off pages.
